These saw the value of their team sponsorship and franchise fees leap 1,064%, from Rs. This increase is largely down to the emergence of various new sports leagues which are driving consumer interest and attracting brands, including football's Indian Super League, the Pro Kabaddi League and World Kabaddi League, the Champion's Tennis League and Indian Premiere Tennis League. 48,069m in 2014, a 10% increase on the previous year. The Sports Sponsorship Report 2015, from GroupM ESP and Sportzpower, looked at trends and developments in advertising and sponsorship, and said that the sports industry was worth Rs. MUMBAI: Cricket remains by far the most popular sport in India, but the growth of the overall sports industry is being driven by football, kabbadi and tennis according to a new report.
